Scion Audio/Visual

Scion Audio/Visual
Founder Scion, Toyota
Genre Hip-Hop
Dubstep
Detroit Techno
Reggae
Metal
Electronic
Garage
Rock
Country of origin  USA
Location Los Angeles
Official Website ScionAV.com

Scion Audio/Visual, a/k/a Scion A/V, a/k/a SA/V[1] is an in-house record label and lifestyle marketing division of the Scion marque produced by Toyota Motor Corporation for the North American market.[2]

Contents

Marketing

Scion Audio/Visual produces art & music marketing initiatives that include online streaming radio stations, monthly music shows in various U.S. cities, an art gallery in Los Angeles, installation art tours, film and music festivals.[3] Their website is divided into the four areas of art, film, music and lifestyle.[3] Scion covers all production, licensing and distribution costs for the A/V projects with all proceeds going directly back to the label and artists involved.[4]

Music

Scion Audio Visual has developed its own in-house record label to produce and promote music in the electronic, metal, and garage genres. Scion A/V has worked with artists such as Trouble & Bass, Chromeo, Dam Funk, Rusko, Caspa, A-Trak, Magrudergrind, and The Black Lips to record CD projects and vinyl records. Scion A/V holds regular music events in several U.S. cities, such as the Scion House Party, Scion Metal Matinee, Scion Garage Fest, Scion Radio 17 Monthly tour, Scion Rock Fest and the Music(less) Music Conference [5] . Scion A/V also works with artists and labels to produce music videos that feature artists across the same three genres.

References

  1. ^ "SAV acronym definitions". acronymgeek.com. http://www.acronymgeek.com/SAV. Retrieved 27 January 2011. 
  2. ^ "scionav.com info". informe.com. http://informe.com/scionav.com/. Retrieved 27 January 2011. 
  3. ^ a b "Scion Audio Visual, Art, Film, Lifestyle, Music". scionav.com. http://www.scionav.com/index.html. Retrieved 29 September 2010. 
  4. ^ "Scion brand enters the music business". autonews.com. http://www.autonews.com/article/20050404/SUB/504040712. Retrieved 27 January 2010. 
  5. ^ "Scion AV Presents Music Conference". http://www.prnewswire.com. http://www.prnewswire.com/news-releases/scion-launches-musicless-music-conference-to-spur-thought-and-discussion-on-the-future-of-the-music-industry-96312154.html. Retrieved 9 November 2011. 

External links