Scion Audio/Visual | |
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Founder | Scion, Toyota |
Genre | Hip-Hop Dubstep Detroit Techno Reggae Metal Electronic Garage Rock |
Country of origin | USA |
Location | Los Angeles |
Official Website | ScionAV.com |
Scion Audio/Visual, a/k/a Scion A/V, a/k/a SA/V[1] is an in-house record label and lifestyle marketing division of the Scion marque produced by Toyota Motor Corporation for the North American market.[2]
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Scion Audio/Visual produces art & music marketing initiatives that include online streaming radio stations, monthly music shows in various U.S. cities, an art gallery in Los Angeles, installation art tours, film and music festivals.[3] Their website is divided into the four areas of art, film, music and lifestyle.[3] Scion covers all production, licensing and distribution costs for the A/V projects with all proceeds going directly back to the label and artists involved.[4]
Scion Audio Visual has developed its own in-house record label to produce and promote music in the electronic, metal, and garage genres. Scion A/V has worked with artists such as Trouble & Bass, Chromeo, Dam Funk, Rusko, Caspa, A-Trak, Magrudergrind, and The Black Lips to record CD projects and vinyl records. Scion A/V holds regular music events in several U.S. cities, such as the Scion House Party, Scion Metal Matinee, Scion Garage Fest, Scion Radio 17 Monthly tour, Scion Rock Fest and the Music(less) Music Conference [5] . Scion A/V also works with artists and labels to produce music videos that feature artists across the same three genres.